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The Blog for the Indecisive

Direct Mail Services or E-mail Marketing

ByJessie Sanner

Feb 13, 2014

To survive the high competition on the market, you need to constantly improve your products and services and attract new clients with eye-catching ads. But how improve your business and reach out to potential new customers? Should you use direct mail services or email market your brand. You need to know that email marketing is a good way of advertising your business, however when it comes to finding new customers direct mail services are more effective. Sometimes it is better to pay more and have greater results than actually have no customers and lose no profit. Due to the many benefits of mail outs, it is recommendable to go with direct mail services instead of sending emails your customers might not even read. Before you actually decide whether to go with email marketing or start looking for an affordable mail house provider, read the benefits of both marketing mediums.

  • Oppose to direct mail services, email marketing is quite fast and creates customizable templates to help you reach your customers. One of the advantages of email marketing is the fact that you can send videos, music, pictures, links or whatever you like to attract customers’ attention.
  • Direct mail services provide higher response from new customers according to recent studies which show mail outs are 10 to 30 times more effective than emails. Customers prefer to receive direct mail outs over regular email because it feels more personal and is more trustworthy.
  • Many companies and small businesses decide to go with email marketing due to its affordable prices. You can send messages to thousands of people in short time and it will not cost you much. However, the negative side is that customers might not even open your emails nor read them. In fact, they will most likely delete them. Direct mail services however will cost you a bit more, but your mail outs will not get lost among all competitors’ offers.
  • Even though people think that mail services cost a lot, it is not the truth. If you find an affordable mail house 3PL provider that offers good deals, you can send more mail outs for a good price.
  • Not only that direct mail outs are 100% delivered to your potential customers, but also present your business in a very unique way. It is not likely to receive a personalized envelope with a catchy design. With direct mail services, you can be sure that the message you send will be delivered to desired destination and read, opposed to emails which can be lost in the spam box.
  • Direct mail is a better way to advertise your business because it provides more information: business email, physical address, various references that make your company more reliable and trustworthy, etc. This is because with email marketing, there is no way to check the accuracy of the email since there is no contact data available to customers.
  • Customers say that it is easier to connect to the brand through direct mail outs than emails since they leave a long-lasting impression on them.

By Jessie Sanner

Always weighing things, the life of a Libra isn’t easy and that’s something Jessie is well acquainted with as a Libra herself. The confusion with having to choose between things is what helps her write for the blog, in the hope of making it easier for readers who are indecisive themselves. Interested in contrasts, like period dramas and sci-fi, casual and classy outfits, fries and detox shakes, the life of this young lady is anything but boring. Or is it?

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